WellnessFX helps members understand their health by visualizing complicated diagnostic data and making it actionable.
Educate leads on our products and increase first time customers.
What is an online blood test? What are you buying? Our product, commercial blood tests, was unfamiliar to the average customer.
Completed redesign of the homepage after A/B testing showed increased engagement, revenue and sales against previous versions.
Ideation phase exploring different value proposition statements, addressing price sensitivity and how to resonate with our different user segments.