WellnessFX

Background

WellnessFX helps members understand their health by visualizing complicated diagnostic data and making it actionable.

Our business goals

Educate leads on our products and increase first time customers.

The problem

What is an online blood test? What are you buying? Our product, commercial blood tests, was unfamiliar to the average customer.

What we built

Completed redesign of the homepage after A/B testing showed increased engagement, revenue and sales against previous versions.

Initial mockups

Ideation phase exploring different value proposition statements, addressing price sensitivity and how to resonate with our different user segments.